1.
Double cleansing
An oil dissolves everything oily (makeup, sunscreen, sebum), then a gentle cleanser removes the rest. Skin is clean without being stripped.
Guide · Korean routine
The Korean routine, simply explained
Seven to ten steps, applied from the most fluid texture to the richest: that is the Korean routine. Here is how it works, and how we adapt it to your skin, independently of any brand.
Reviewed by our co-founder, a doctor of pharmacy
The three principles
A method before a checklist
2.
From most fluid to richest
Each layer prepares the next: toner, essence, serum, then moisturiser. Leave about thirty seconds between steps.
3.
Consistency above all
Gentle steps every day and sunscreen every morning: the Korean routine favours prevention over intensity.
The steps
In which order to apply your skincare
These steps come from our advice sheets: they are exactly the ones in your skin diagnosis.
- 1
Cleansing oil
클렌징 오일EveningThe first step of double cleansing: it dissolves makeup, sunscreen and excess sebum without stripping the skin.
On dry skin, massage one or two pumps with your fingertips, emulsify with a little lukewarm water, then rinse.
- 2
Gentle cleanser
폼 클렌저Morning and eveningThe second step of double cleansing: it removes water-based impurities and preps the skin for what follows.
Lather a small amount between your palms, massage for thirty seconds, rinse with lukewarm water and pat dry.
- 3
Exfoliant
각질 케어1 to 2 evenings a weekIt refines skin texture and helps the following steps absorb better.
In the evening, on clean dry skin, then carry on with your routine. Never on the same night as a retinoid.
- 4
Toner
토너Morning and eveningIt rebalances the skin after cleansing and gets it ready for your treatments.
Pour it into your palms and pat it onto your face until absorbed.
- 5
Essence
에센스Morning and eveningThe heart of the Korean routine: a first, very fluid layer of hydration that preps the skin for targeted care.
Pat a few drops in with your fingertips while your skin is still slightly damp.
- 6
Targeted serum
세럼Morning and eveningPacked with actives, this is the step that answers your main concern.
Two or three drops, pressed gently over the whole face.
- 7
Mask
마스크팩1 to 3 times a weekA moment to pause for comfort and glow: hydration in concentrated form.
On clean skin, leave on for fifteen to twenty minutes, then pat in the excess.
- 8
Eye care
아이크림Morning and eveningA texture designed for the delicate eye area, the first to show signs of fatigue.
A pea-sized amount for both eyes, patted on with your ring finger from the inner to the outer corner.
- 9
Moisturiser
크림Morning and eveningIt seals in the hydration from the previous steps and protects the skin barrier.
Warm a small amount between your fingers and apply with upward strokes.
- 10
Sunscreen
선크림MorningThe step that does the most to help prevent dark spots and visible signs of ageing: every morning, even in winter.
Two finger-lengths for face and neck, as the last morning step. Reapply when exposed to the sun.
Depending on your needs
- Spot care · It targets a single blemish without drying out the rest of the face.
Morning, evening, weekly
Each moment has its routine
Morning
Prepare and protect.
- Gentle cleanser
- Toner
- Essence
- Targeted serum
- Eye care
- Moisturiser
- Sunscreen
Evening
Cleanse deeply, repair.
- Cleansing oil
- Gentle cleanser
- Toner
- Essence
- Targeted serum
- Eye care
- Moisturiser
Every week
Extra care, in the evening.
- Exfoliant
- Mask
For your skin
Your Korean routine, skin by skin
The same method, adapted to each skin type and each concern.
Do you really need 10 steps?
No. Four steps are enough to start.
The Korean routine is a method, not an obligation. Our skin diagnosis adapts the number of steps to your skin, your priorities and the time you want to spend.
4
steps
Essential
Cleanse, treat, moisturise, protect.
6
steps
Balanced
Double cleansing and a toner on top.
7–10
steps
Complete
The full Korean routine.
Our method
Advice that is independent of brands and products
Our diagnosis does not start from our stock: it starts from your skin. It tells you which types of products and which actives to look for, then our expert advisor guides you in store through our latest arrivals.
Online · 24/7
Your skin diagnosis
Seven questions about your skin and habits, at any time.
By email
Your routine
The types of products and actives that suit you, with no brand imposed.
In store
Your products, with an expert
Chosen from our direct arrivals from Seoul, all checked for compliance.
Compliant, authentic products
All our skincare is 100% authentic, notified on the EU CPNP portal and compliant with the European cosmetics regulation.
Approved by a doctor of pharmacy
Our co-founder, a doctor of pharmacy, reviews every formula before it reaches our shelves: actives, tolerance, labelling.
Your questions
In which order should I apply my skincare?
From the most fluid to the richest: toner, essence, serum, eye care, then moisturiser. In the morning, sunscreen always comes last.
Is the Korean routine suitable for sensitive skin?
Yes, with few steps and short, fragrance-free formulas. Introduce one new product at a time, a few days apart.
How long before I see results?
Usually four to six weeks of a consistent routine; a little longer for dark spots or wrinkles.
Do I need to buy a particular brand?
No. What matters is the type of product and its actives. Our diagnosis tells you which, and our advisor guides you in store through our latest arrivals.
Which routine for your skin?
Two minutes online, at any time. Then an expert in store.