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K-beauty guides & advice
What our advisors explain every day in store, written down.
Published on 8 July 2026
How we choose our products
Verified suppliers, European compliance, formulas reviewed by a doctor of pharmacy: behind the scenes of our selection, in full transparency.
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29 June 2026
Niacinamide, centella, snail mucin: a glossary of K-beauty's star actives
You can't open a Korean bottle without meeting these names. What niacinamide, centella asiatica and snail mucin really do, for which skin, and how to combine them.
18 June 2026
Korean skincare routine: the 7 essential steps, in the right order
Double cleanse, toner, essence, serum, cream, SPF: the seven steps behind an effective Korean routine, their order, and where to start without buying everything at once.
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