Compliant, authentic products
All our skincare is 100% authentic, notified on the EU CPNP portal and compliant with the European cosmetics regulation.
Paris 2e · Montorgueil
Your Korean skincare parapharmacy on rue Montorgueil
A pink store in the heart of rue Montorgueil, Korean skincare checked one product at a time, a mask bar and an expert advisor who takes her time. Step inside: we'll take care of your skin.
Practical information
Find us
Opening hours
| Monday – Thursday | 11:30am – 7:30pm |
| Friday – Sunday | 11:30am – 8pm |
Getting here
- Metro: Sentier (line 3) 3 minutes away, Étienne Marcel (line 4) or Les Halles (RER A, B, D) 5 minutes away.
- Rue Montorgueil is pedestrian: take a stroll, we're at no. 49, on the rue Réaumur side.
The mask bar
Sheet masks by the unit, for whatever your skin needs today
Our Korean sheet masks are sold individually. We help you pick them according to what your skin needs right now: the perfect way to discover a formula before adopting a ritual.
- HydrateFor skin that feels tight or lacks suppleness.
- SootheFor sensitive, heated or reactive skin.
- BrightenFor a dull, tired complexion lacking radiance.
- PurifyFor shiny skin or visible pores.
Ask our expert: she will guide you based on your diagnosis.
Your advisor
A Korean skincare expert who listens
Mimi Seoul is co-founded by a doctor of pharmacy. In store, our Korean skincare expert takes her time: she looks at your skin, listens to your habits and lets you try the textures.
She starts from your diagnosis, taken online 24/7 or in store, to guide you to the right products among the latest arrivals. No appointment, no obligation to buy.
- Free skin diagnosis, in store or online 24/7
- Textures to try on the spot before you choose
- A routine built around what you already use
Our commitments
Korean skincare, European rigour
Approved by a doctor of pharmacy
Our co-founder, a doctor of pharmacy, reviews every formula before it reaches our shelves: actives, tolerance, labelling.
The latest Korean exclusives
Stock shipped direct from Korea on a just-in-time basis: our shelves change with every arrival, always sourced and checked by us.
Practical questions
Do I need an appointment for a diagnosis?
No, drop by anytime during opening hours. The diagnosis takes about ten minutes and is free, with no obligation to buy.
Can I pay by card?
Yes, credit card, contactless and cash are all accepted in store.
Can I bring my current routine?
Please do! Bring your products or photos of them: we build around what already works for you, rather than replacing everything.
Do you sell sheet masks individually?
Yes, that's the whole idea of the mask bar: you pick your sheet masks one by one, depending on what your skin needs at the moment.
Prepare your visit with the online skin quiz
Take the quiz now, receive your routine by email, then come refine it all in store.
Take the skin quiz