Expert advisors
Your skin quiz online, 24/7. Then a Korean skincare expert refines it with you in store, no appointment needed.
Korean skincare parapharmacy · Paris 2
The right care, for every skin.
A parapharmacy specialising in Korean skincare and co-founded by a doctor of pharmacy, Mimi Seoul puts its know-how at the service of your skin: a careful diagnosis, products checked one by one, and a ritual that suits you.
Why Mimi Seoul
The rigour of a parapharmacy, the gentleness of Korean skincare
Pharmacy-grade standards
Mimi Seoul is co-founded by a doctor of pharmacy: every formula is reviewed (INCI, actives, tolerance) before it reaches our shelves.
Compliant and authentic
All our skincare is 100% authentic, notified on the CPNP portal and compliant with the European cosmetics regulation.
Direct from Seoul
Our selection arrives just in time from Korea: it keeps evolving to bring you the latest Korean exclusives.
Skin diagnosis · free · 24/7
7 questions, 2 minutes: your Korean routine
Skin type, priorities, habits: we build your routine step by step, with the types of products and the actives to look for. Advice that is independent of brands.
- 1Your skin: its portrait and needs
- 2Your priorities: the actives to look for
- 3Your routine: morning, evening, weekly
- 4In store: products chosen with an expert
Start my skin quiz
Get your personalised routine by email + a welcome surprise to show in store.
The Korean method
From 4 to 10 steps, in the right order
From cleansing to sunscreen, every step has a purpose: our diagnosis keeps the ones your skin really needs.
- Cleanse
- Treat
- Moisturise
- Protect
- 1Cleansing oil클렌징 오일
- 2Gentle cleanser폼 클렌저
- 3Exfoliant각질 케어
- 4Toner토너
- 5Essence에센스
- 6Targeted serum세럼
- 7Mask마스크팩
- 8Eye care아이크림
- 9Moisturiser크림
- 10Sunscreen선크림
Our commitments
Korean skincare, European rigour
A parapharmacy means commitments you can check. Here are the ones we keep for every product that reaches our shelves.
- Compliant with EU regulationEvery product complies with Regulation (EC) No 1223/2009 on cosmetic products.
- Notified on the CPNP portalWith a responsible person established in the European Union.
- Labelled in FrenchINCI list, directions for use and batch number, all legible.
- Approved by a doctor of pharmacyOur co-founder reviews every formula before it reaches our shelves.
Our houses
The Korean houses we select
Depending on arrivals: our selection evolves with the latest releases from Seoul, always sourced and checked by us.
The journal
Our K-beauty guides
8 July 2026
How we choose our products
Verified suppliers, European compliance, formulas reviewed by a doctor of pharmacy: behind the scenes of our selection, in full transparency.
29 June 2026
Niacinamide, centella, snail mucin: a glossary of K-beauty's star actives
You can't open a Korean bottle without meeting these names. What niacinamide, centella asiatica and snail mucin really do, for which skin, and how to combine them.
18 June 2026
Korean skincare routine: the 7 essential steps, in the right order
Double cleanse, toner, essence, serum, cream, SPF: the seven steps behind an effective Korean routine, their order, and where to start without buying everything at once.
The store
Come in, we will take care of your skin
A Korean skincare expert refines your diagnosis, lets you try the textures and explains every active. No appointment, no obligation to buy. And our mask bar awaits.
- Address
- Mimi Seoul · 49 rue Montorgueil, 75002 Paris
- Opening hours
- Monday – Thursday · 11:30am – 7:30pmFriday – Sunday · 11:30am – 8pm
Frequently asked questions
Your questions, answered
Where can I find K-beauty in Paris?
At Mimi Seoul, a parapharmacy specialising in Korean skincare, at 49 rue Montorgueil in the 2nd arrondissement (Sentier or Les Halles metro). Our skincare arrives just in time from Korea, and an expert advisor guides you in store.
Are your products compliant with European regulations?
Yes, all of them. Every product is notified on the EU CPNP portal, has a responsible person established in the European Union and complies with Regulation (EC) No 1223/2009. Our co-founder, a doctor of pharmacy, approves every formula before it reaches our shelves.
Why can’t I see your products online?
Because our selection keeps changing: it arrives just in time from Korea, with the latest Korean exclusives. Rather than a catalogue that is quickly out of date, we offer an online skin diagnosis and expert advice in store.
Is the skin diagnosis free?
Yes, always. Online, at any time: two minutes, seven questions, and your Korean routine by email. In store, an expert advisor refines it with you, with no appointment and no obligation to buy.
Do you deliver?
Not for now: we sell in store, where we can truly advise you. Take the skin quiz online, then come and choose your skincare on rue Montorgueil.
How does in-store advice work?
An expert Korean skincare advisor goes through your diagnosis, lets you try the textures and guides you to the right products from our latest arrivals. You leave with only what your skin needs.
Newsletter
Mimi's tips, once a month
Seasonal routines, Korean new arrivals and store events. No spam, promise.